Concepedia

Campaign Materials

Campaign Materials is a singular academic construct denoting a curated collection of strategic, persuasive, and informational artifacts—such as brochures, case statements, prospectus documents, presentations, and digital content—developed systematically within the scholarly and practical framework of capital campaign theory to communicate organizational value, project feasibility, and giving opportunities to targeted donor constituencies.

82

Publications

3K

Citations

318

Authors

186

Institutions

Publications per year

2017–2026

27

Parents

Publications

82

Taking our country back: the crafting of networked politics from Howard Dean to Barack Obama

Choice Reviews Online · 2013 · 275 citations

, , +14

Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism

Guda van Noort, Marjolijn L. Antheunis, Eva A. van Reijmersdal · Journal of Marketing Communications · 2012 · 138 citations

, , +16

Human Rights Organizations as Agents of Change: An Experimental Examination of Framing and Micromobilization

Kyla McEntire, Michele Leiby, Matthew Krain · American Political Science Review · 2015 · 116 citations

, , +17

European Antibiotic Awareness Day, 2008 – the first Europe-wide public information campaign on prudent antibiotic use: methods and survey of activities in participating countries

S Earnshaw, Dominique L. Monnet, Ben Duncan et al. · Eurosurveillance · 2009 · 114 citations · Full text

, , +17

Selling a presidential candidate: linguistic landscapes in time of presidential elections in Zambia

Hambaba Jimaima, Felix Banda · Social Semiotics · 2019 · 99 citations

, , +17

1–5 of 82

Authors

318

  1. KW
    Kim Witte

    Michigan State University, United States

    2 publications · 133 citations

    2

    h-index

  2. CM
    Caitlin Milazzo

    University of Nottingham, United Kingdom

    2 publications · 54 citations

    2

    h-index

  3. SC
    Sandra C. Jones

    University of Wollongong, Australia

    2 publications · 49 citations

    2

    h-index

  4. DL
    Dominique L. Monnet

    European Centre for Disease Prevention and Control, Sweden

    2 publications · 158 citations

    2

    h-index

  5. MK
    Maria Knight Lapinski

    Michigan State University, United States

    2 publications · 55 citations

    2

    h-index

1–5 of 318

Institutions

186

  1. Centers for Disease Control and Prevention

    Atlanta, United States

    4 h-index

    5 publications

    97 citations

  2. Michigan State University

    East Lansing, United States

    3 h-index

    7 publications

    227 citations

  3. Columbia University

    New York, United States

    3 h-index

    4 publications

    247 citations

  4. Emerson College

    Boston, United States

    2 h-index

    6 publications

    187 citations

  5. George Washington University

    Washington, United States

    2 h-index

    6 publications

    112 citations

  6. University of Antwerp

    Antwerp, Belgium

    2 h-index

    2 publications

    158 citations

  7. Tulane University

    New Orleans, United States

    2 h-index

    3 publications

    85 citations

  8. University of Edinburgh

    Edinburgh, United Kingdom

    2 h-index

    5 publications

    72 citations

1–8 of 186

Venues

  1. Journal of Health Communication

    6 publications · 216 citations

    6

    h-index

  2. Health Education & Behavior

    HEB · 4 publications · 107 citations

    4

    h-index

  3. PubMed

    Repository · 3 publications · 132 citations

    3

    h-index

  4. Health Promotion International

    3 publications · 72 citations

    3

    h-index

  5. Health Promotion Practice

    HPP · 3 publications · 44 citations

    3

    h-index

1–5