Choice Reviews Online · 2013 · 275 citations · 0 references
Social SciencesPolitical CommunicationPolitical ScienceAmerican PoliticsMedia StudiesPolitical MessagingCampaign CommunicationCampaign MessagingMedia ConvergenceMedia MessagingNew MediaNews MediaCampaign MaterialsCampaign PoliticsNetworked MobilizationOnline Political CampaigningPolitical Campaign Messaging
Table of Contents Acknowledgements Chapter 1: Innovation, Infrastructure, and Organization in New Media Campaigning Chapter 2: Crafting Networked Politics Chapter 3: Dean's Demise and Taking on Bush Chapter 4: Wiring the Party Chapter 5: Organizing the Obama Campaign Chapter 6: Mobilizing for Victory Conclusion: New Media Campaigning from Dean to Obama Bibliography Notes