Concepedia

Campaign Credibility

Campaign Credibility is a construct in cause marketing that denotes the perceived trustworthiness and believability of a campaign’s stated social objectives and corporate intentions, distinguishing it from general campaign effectiveness by focusing specifically on audience assessments of authenticity, transparency, and alignment between the cause and the brand’s actions.

50

Publications

2K

Citations

104

Authors

65

Institutions

Publications per year

2017–2026

19

Parents

Publications

50

Credibility gap in net-zero climate targets leaves world at high risk

Joeri Rogelj, Taryn Fransen, Michel den Elzen et al. · Science · 2023 · 165 citations

, , +13

Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign

Catherine Needham · Political Studies · 2005 · 162 citations

, , +17

Overcoming skepticism towards cause related claims: the case of Norway

Sangeeta Singh, Lene Kristensen, Erika Villaseñor · International Marketing Review · 2009 · 111 citations

, , +13

Perceived personality and campaign style of Hillary Clinton and Donald Trump

Alessandro Nai, Jürgen Maier · Personality and Individual Differences · 2017 · 97 citations · Full text

, , +15

Nanoinfluencer marketing: How message features affect credibility and behavioral intentions

M.S. Balaji, Yangyang Jiang, Subhash Jha · Journal of Business Research · 2021 · 87 citations

, , +16

1–5 of 50

Authors

104

  1. JR
    Joeri Rogelj

    International Institute for Applied Systems Analysis, Austria

    2 publications · 195 citations

    2

    h-index

  2. TK
    Takeshi Kuramochi

    Utrecht University, Netherlands

    2 publications · 195 citations

    2

    h-index

  3. FH
    Frederic Hans

    NewClimate Institute, Germany

    2 publications · 195 citations

    2

    h-index

  4. JP
    Joana Portugal‐Pereira

    Universidade Federal do Rio de Janeiro, Brazil

    2 publications · 195 citations

    2

    h-index

  5. SS
    Sangeeta Singh

    BI Norwegian Business School, Norway

    2 publications · 130 citations

    2

    h-index

1–5 of 104

Institutions

65

  1. International Institute for Applied Systems Analysis

    Laxenburg, Austria

    2 h-index

    2 publications

    195 citations

  2. Netherlands Environmental Assessment Agency

    The Hague, The Netherlands

    2 h-index

    2 publications

    195 citations

  3. World Resources Institute

    Washington, United States

    2 h-index

    4 publications

    390 citations

  4. BI Norwegian Business School

    Oslo, Norway

    2 h-index

    2 publications

    136 citations

  5. NewClimate Institute

    Cologne, Germany

    2 h-index

    6 publications

    585 citations

  6. Imperial College London

    London, United Kingdom

    2 h-index

    4 publications

    390 citations

  7. University of Amsterdam

    Amsterdam, The Netherlands

    2 h-index

    3 publications

    213 citations

  8. Utrecht University

    Utrecht, The Netherlands

    2 h-index

    2 publications

    195 citations

1–8 of 65

Venues

  1. Journal of Business Research

    JBR · 3 publications · 199 citations

    3

    h-index

  2. Science

    2 publications · 195 citations

    2

    h-index

  3. International Marketing Review

    2 publications · 130 citations

    2

    h-index

  4. Choice Reviews Online

    CRO · 2 publications · 35 citations

    2

    h-index

  5. American Behavioral Scientist

    ABS · 2 publications · 52 citations

    2

    h-index

1–5