Sangeeta Singh

Brand Performances in Social Media

Sangeeta Singh, Stephan Sonnenburg · Journal of Interactive Marketing · 2012 · 373 citations

Cultural differences in, and influences on, consumers' propensity to adopt innovations

Sangeeta Singh · International Marketing Review · 2006 · 179 citations

Innovation Adoption, Consumer Study, Consumer Research +25

Overcoming skepticism towards cause related claims: the case of Norway

Sangeeta Singh, Lene Kristensen, Erika Villaseñor · International Marketing Review · 2009 · 109 citations

Marketing Analytics, Crm Communications, Consumer Research +19

Successful Application of a Customer Relationship Management Program in a Nonprofit Organization

Line Kristoffersen, Sangeeta Singh · The Journal of Marketing Theory and Practice · 2004 · 38 citations

Customer Profitability, Customer Satisfaction, Relationship Marketing +15

Genetic Characterization of Differential Reactions Among Host Group 3 Common Bean Cultivars to NL-3 K Strain of <i>Bean common mosaic necrosis virus</i>

C.A. Strausbaugh, Phillip N. Miklas, Sangeeta Singh et al. · Phytopathology · 2003 · 26 citations

Differential Reactions, Genetics, Plant Pathology +23