Campaign Clustering is a methodological framework within campaign analysis that systematically groups related political, marketing, or social initiatives based on shared strategic, temporal, or thematic characteristics to enable comparative evaluation and pattern detection across campaigns.
2
Publications
83
Citations
10
Authors
10
Institutions
Publications per year
2017–2026
1
Parents
Publications
2
Segmentation in social marketing
Gianfranco Walsh, Louise M. Hassan, Edward Shiu et al. · European Journal of Marketing · 2010 · 48 citations
Business, Communication, Marketing +15
1–2 of 2
Authors
10
- SJSorrel Jones
Max Planck Institute for Evolutionary Anthropology, Germany
1 publications · 35 citations
1
h-index
- JC
1
h-index
- ES
1
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- FA
1
h-index
- AK
1
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1–5 of 10
Institutions
10
University of St Andrews
St Andrews, United Kingdom
1 h-index
1 publications
48 citations
University of Strathclyde
Glasgow, United Kingdom
1 h-index
1 publications
48 citations
University of Koblenz and Landau
Mainz, Germany
1 h-index
1 publications
48 citations
University of Stirling
Stirling, United Kingdom
1 h-index
1 publications
48 citations
Universität Koblenz
Koblenz, Germany
1 h-index
1 publications
48 citations
Marquette University
Milwaukee, United States
1 h-index
1 publications
48 citations
Royal Holloway University of London
Egham, United Kingdom
1 h-index
2 publications
70 citations
Bangor University
Bangor, United Kingdom
1 h-index
1 publications
35 citations
1–8 of 10
Venues
- European Journal of Marketing
EJM · 1 publications · 48 citations
1
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- Conservation Biology
1 publications · 35 citations
1
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1–2