Brand Labeling

Brand Labeling is a form of product labeling that identifies and distinguishes a product by affixing a manufacturer’s or company’s proprietary name, logo, or trademark, thereby signaling brand identity and ownership to consumers.

12

Publications

451

Citations

29

Authors

10

Institutions

Publications per year

2017–2026

2

Authors

29

  1. LL
    Leslie L. Davis

    Oregon State University, United States

    2 publications · 113 citations

    2

    h-index

  2. LS
    Louise Signal

    University of Otago, New Zealand

    1 publications · 33 citations

    1

    h-index

  3. MB
    Michelle Barr

    University of Otago, New Zealand

    1 publications · 33 citations

    1

    h-index

  4. SS
    Stefan Schwarzkopf

    Copenhagen Business School, Denmark

    1 publications · 17 citations

    1

    h-index

  5. JS
    James Stanley

    University of Otago, New Zealand

    1 publications · 33 citations

    1

    h-index

1–5 of 29

Venues

  1. Perceptual and Motor Skills

    2 publications · 119 citations

    2

    h-index

  2. Journal of Dentistry

    1 publications · 14 citations

    1

    h-index

  3. Marketing Intelligence & Planning

    1 publications · 25 citations

    1

    h-index

  4. Journal of Consumer Affairs

    JCA · 1 publications · 33 citations

    1

    h-index

  5. CBS Research Portal (Copenhagen Business School)

    Repository · 1 publications · 17 citations

    1

    h-index

1–5