Brand Appropriation is a subcultural consumption phenomenon wherein a collective re-signifies a commercial brand by adopting, adapting, and investing it with alternative meanings that challenge or diverge from its original market-driven identity.
18
Publications
529
Citations
39
Authors
28
Institutions
Publications per year
2017–2026
8
Parents
Publications
18
Sociocultural brand revitalization
Elina Närvänen, Christina Goulding · European Journal of Marketing · 2016 · 44 citations · Full text
1–5 of 18
Authors
39
- BC
2
h-index
- AO
1
h-index
- TL
1
h-index
- TM
1
h-index
- NB
1
h-index
1–5 of 39
Institutions
28
Drexel University
Philadelphia, United States
2 h-index
3 publications
75 citations
Kedge Business School
Talence, France
2 h-index
4 publications
110 citations
Universidade Federal do Rio de Janeiro
Rio de Janeiro, Brazil
1 h-index
1 publications
29 citations
Emerson College
Boston, United States
1 h-index
1 publications
16 citations
University of the Western Cape
Cape Town, South Africa
1 h-index
2 publications
92 citations
York University
Toronto, Canada
1 h-index
1 publications
29 citations
Paccar (United States)
Bellevue, United States
1 h-index
1 publications
31 citations
University of Washington
Seattle, United States
1 h-index
1 publications
31 citations
1–8 of 28
Venues
- Cultural Anthropology
2 publications · 121 citations
2
h-index
- European Journal of Marketing
EJM · 2 publications · 64 citations
2
h-index
- Social Semiotics
1 publications · 46 citations
1
h-index
- European Journal of Cultural Studies
1 publications · 20 citations
1
h-index
- The Journal of Popular Culture
JPC · 1 publications · 14 citations
1
h-index
1–5