Boomerang Effect
The Boomerang Effect is a psychological phenomenon within resistance to persuasion wherein an individual's attitude or behavior shifts in the opposite direction of a persuasive attempt, resulting in increased resistance or adoption of the contrary position.
336
Publications
23.6K
Citations
845
Authors
465
Institutions
Publications per year
2017–2026
96
Parents
336
The Constructive, Destructive, and Reconstructive Power of Social Norms
P. Wesley Schultz, Jessica M. Nolan, Robert B. Cialdini et al. · Psychological Science · 2007 · 3.7K citations · Full text
Boomerang Effects in Science Communication
P. Sol Hart, Erik C. Nisbet · Communication Research · 2011 · 1.1K citations
Why we buy: the science of shopping
Paco Underhill · Cornell Hotel and Restaurant Administration Quarterly · 2001 · 659 citations
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465

Centre National de la Recherche Scientifique
Paris, France
12 h-index
27 publications
950 citations

Sapienza University of Rome
Rome, Italy
11 h-index
72 publications
11.7K citations
Jet Propulsion Laboratory
Pasadena, United States
9 h-index
11 publications
1.6K citations
California Institute of Technology
Pasadena, United States
9 h-index
48 publications
10.5K citations
University of California, Santa Barbara
Santa Barbara, United States
9 h-index
31 publications
5.9K citations
University of California, Berkeley
Berkeley, United States
8 h-index
14 publications
2.2K citations
Cardiff University
Cardiff, United Kingdom
7 h-index
14 publications
1.8K citations

University of Toronto
Toronto, Canada
7 h-index
23 publications
6.7K citations
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ApJ · 14 publications · 1.7K citations
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9 publications · 403 citations
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ToSC · 6 publications · 176 citations
6
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CR · 6 publications · 1.5K citations
6
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6 publications · 240 citations
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