Concepedia

Bandwagon Messaging

Bandwagon Messaging is a persuasive communication strategy within propaganda analysis that belongs to the genus of rhetorical devices and is differentiated by its appeal to widespread adoption or majority support, aiming to influence individuals by suggesting that a particular belief or action is valid or desirable solely because it is popular.

50

Publications

2.7K

Citations

91

Authors

57

Institutions

Publications per year

2017–2026

16

Variants

Bandwagon Appeal

Parents

Publications

50

The ABC bandwagon and the juggernaut of modernity

T. Colwyn Jones, David Dugdale · Accounting Organizations and Society · 2002 · 332 citations

, , +7

Bandwagon Effects in High-Technology Industries

Anita M. McGahan, Jeffrey H. Rohlfs · Academy of Management Review · 2002 · 205 citations

, , +4

To Tweet or to Retweet? That Is the Question for Health Professionals on Twitter

Ji Young Lee, S. Shyam Sundar · Health Communication · 2012 · 201 citations

, , +16

What does the crowd think? How online comments and popularity metrics affect news credibility and issue importance

T. Franklin Waddell · New Media & Society · 2017 · 132 citations

, , +16

Predicting the effects of eWOM and online brand messaging: Source trust, bandwagon effect and innovation adoption factors

Tai-Yee Wu, Carolyn A. Lin · Telematics and Informatics · 2016 · 112 citations

, , +17

1–5 of 50

Authors

91

  1. SS
    S. Shyam Sundar

    Pennsylvania State University, United States

    7 publications · 540 citations

    7

    h-index

  2. TF
    T. Franklin Waddell

    University of Florida, United States

    4 publications · 272 citations

    4

    h-index

  3. GY
    Guolan Yang

    Oakland University, United States

    2 publications · 82 citations

    2

    h-index

  4. RL
    Ruobing Li

    Pennsylvania State University, United States

    2 publications · 88 citations

    2

    h-index

  5. JM
    Jamie Murphy

    The University of Western Australia, Australia

    2 publications · 105 citations

    2

    h-index

1–5 of 91

Institutions

57

  1. Pennsylvania State University

    State College, United States

    9 h-index

    12 publications

    925 citations

  2. University of Florida

    Gainesville, United States

    3 h-index

    4 publications

    260 citations

  3. City University of Hong Kong

    Hong Kong, Hong Kong

    2 h-index

    4 publications

    112 citations

  4. Stony Brook University

    Stony Brook, United States

    2 h-index

    2 publications

    88 citations

  5. Sungkyunkwan University

    Seoul, South Korea

    2 h-index

    2 publications

    286 citations

  6. Boston University

    Boston, United States

    1 h-index

    1 publications

    205 citations

  7. Arizona State University

    Tempe, United States

    1 h-index

    1 publications

    70 citations

  8. TOBB University of Economics and Technology

    Ankara, Türkiye

    1 h-index

    1 publications

    12 citations

1–8 of 57

Venues

  1. Public Choice

    5 publications · 145 citations

    5

    h-index

  2. Health Communication

    3 publications · 254 citations

    3

    h-index

  3. Computers in Human Behavior

    3 publications · 221 citations

    3

    h-index

  4. Telematics and Informatics

    2 publications · 132 citations

    2

    h-index

  5. Journal of Promotion Management

    JPM · 2 publications · 94 citations

    2

    h-index

1–5