Concepedia

Tai-Yee Wu

TW

Statistics

Publications

10

Citations

403

H-Index

10

Active since

2016

Affiliations

National Yang Ming Chiao Tung University(Current)

University of Connecticut

Tai-Yee Wu is an author at National Yang Ming Chiao Tung University specializing in social sciences, social media, and communication.

Publications per year

2016–2022

10

Publications

10

Predicting the effects of eWOM and online brand messaging: Source trust, bandwagon effect and innovation adoption factors

Tai-Yee Wu, Carolyn A. Lin · Telematics and Informatics · 2016 · 112 citations

Business, Marketing, Marketing Management +17

To comment or not to comment: Examining the influences of anonymity and social support on one’s willingness to express in online news discussions

Tai-Yee Wu, David Atkin · New Media & Society · 2018 · 66 citations

Social Sciences, Communication, Social Psychology +15

Comparing and modeling via social media: The social influences of fitspiration on male instagram users’ work out intention

Cheng-Ting Peng, Tai-Yee Wu, Yaxuan Chen et al. · Computers in Human Behavior · 2019 · 65 citations

Social Sciences, Communication, Social Psychology +9

Online News Discussions

Tai-Yee Wu, David Atkin · Journalism & Mass Communication Quarterly · 2016 · 43 citations

Social Sciences, Communication, Psychology +12

Marketing a health Brand on Facebook: Effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention

Yen-I Lee, Joe Phua, Tai-Yee Wu · Health Marketing Quarterly · 2020 · 34 citations

Business, Marketing, Marketing Management +14

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