Concepedia
Statistics
Publications
6
Citations
160
H-Index
Active since
2020
Affiliations
Oakland University(Current)
Pennsylvania State University
Guolan Yang is an author at Oakland University specializing in persuasion, marketing, and communication.
Publications per year
2020–2022
The role of corporate credibility and bandwagon cues in sponsored social media advertising
Ruobing Li, Michail Vafeiadis, Anli Xiao et al. · Corporate Communications An International Journal · 2020 · 45 citations
Business, Communication, Marketing +17
Using Funny Memes for Social Media Marketing: The Moderating Role of Bandwagon Cues
Guolan Yang · Journal of Promotion Management · 2022 · 37 citations
Social Sciences, Marketing, Marketing Management +17
Show Me a Photo of the Character: Exploring the Interaction between Text and Visuals in Narrative Persuasion
Zexin Ma, Guolan Yang · Journal of Health Communication · 2022 · 24 citations
Social Sciences, Communication, Psychology +17
Interacting with Social Media Ads: Effects of Carousel Advertising and Message Type on Health Outcomes
Lewen Wei, Guolan Yang, Heather Shoenberger et al. · Journal of Interactive Advertising · 2021 · 22 citations · Full text
Business, Health Behavior, Marketing +17
Online media use and HPV vaccination intentions in mainland China: integrating marketing and communication perspectives to improve public health
Guolan Yang, Jessica Gall Myrick · Health Education Research · 2020 · 18 citations
Social Sciences, Communication, Marketing +17
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