Concepedia

Audience Tailoring

Audience Tailoring is a systematic method within protective action guidance that adapts risk communication strategies to the specific informational needs, cognitive characteristics, and socio-cultural contexts of distinct population subgroups to enhance comprehension, relevance, and behavioral compliance.

24

Publications

1.3K

Citations

77

Authors

49

Institutions

Publications per year

2017–2026

9

Parents

Publications

24

Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform

Shijie Lu, Dai Yao, Xingyu Chen et al. · Marketing Science · 2021 · 197 citations

, , +17

Understanding Voluntary Knowledge Provision and Content Contribution Through a Social-Media-Based Prediction Market: A Field Experiment

Liangfei Qiu, Subodha Kumar · Information Systems Research · 2017 · 135 citations

, , +13

Targeting and tailoring climate change communications

Ann Bostrom, Gisela Böhm, Robert E. O’Connor · Wiley Interdisciplinary Reviews Climate Change · 2013 · 100 citations

, , +16

Why Twitter Displaces Broadcast Sports Media: A Model

Kevin Hull, Norman P. Lewis · International Journal of Sport Communication · 2014 · 85 citations

, , +17

To Crowdfund Research, Scientists Must Build an Audience for Their Work

Jarrett E. K. Byrnes, Jai Ranganathan, Barbara L. E. Walker et al. · PLoS ONE · 2014 · 75 citations · Full text

, , +14

1–5 of 24

Authors

77

  1. BB
    Babatunde Buraimo

    Lancaster University, United Kingdom

    1 publications · 35 citations

    1

    h-index

  2. JS
    Jacob S. Marzalik

    University of California San Diego, United States

    1 publications · 66 citations

    1

    h-index

  3. JA
    Joan Arnedo-Moreno

    Universitat Oberta de Catalunya, Spain

    1 publications · 40 citations

    1

    h-index

  4. RH
    Raquel Halfond

    Virginia Commonwealth University, United States

    1 publications · 66 citations

    1

    h-index

  5. ND
    Naveen Donthu

    Georgia State University, United States

    1 publications · 17 citations

    1

    h-index

1–5 of 77

Institutions

49

  1. University of Florida

    Gainesville, United States

    2 h-index

    3 publications

    305 citations

  2. Center for Non-Communicable Diseases

    Karachi, Pakistan

    1 h-index

    1 publications

    49 citations

  3. Temple University

    Philadelphia, United States

    1 h-index

    1 publications

    135 citations

  4. University of Sassari

    Sassari, Italy

    1 h-index

    1 publications

    35 citations

  5. University of Massachusetts Boston

    Boston, United States

    1 h-index

    1 publications

    75 citations

  6. York University

    Toronto, Canada

    1 h-index

    1 publications

    51 citations

  7. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    1 h-index

    1 publications

    197 citations

  8. Cornell University

    Ithaca, United States

    1 h-index

    4 publications

    84 citations

1–8 of 49

Venues

  1. Journal of Advertising

    2 publications · 84 citations

    2

    h-index

  2. Evidence & Policy

    1 publications · 51 citations

    1

    h-index

  3. Scientific Reports

    1 publications · 27 citations

    1

    h-index

  4. PLoS ONE

    1 publications · 75 citations

    1

    h-index

  5. American Psychologist

    1 publications · 66 citations

    1

    h-index

1–5