Audience Quality

Audience Quality is a metric in influencer analysis that quantifies the degree to which an influencer’s audience aligns with a target demographic or exhibits engaged, authentic, and relevant user characteristics as opposed to mere size or vanity indicators.

10

Publications

654

Citations

22

Authors

11

Institutions

Publications per year

2017–2026

3

Authors

22

  1. SC
    Sujin Choi

    Kookmin University, South Korea

    1 publications · 20 citations

    1

    h-index

  2. SF
    Silke Fürst

    University of Zurich, Switzerland

    1 publications · 79 citations

    1

    h-index

  3. JR
    Jennifer Radbourne

    Deakin University, Australia

    1 publications · 150 citations

    1

    h-index

  4. SD
    Sundar Dorai‐Raj

    Virginia Tech, United States

    1 publications · 20 citations

    1

    h-index

  5. MA
    Mark A.A.M. Leenders

    University of Amsterdam, Netherlands

    1 publications · 142 citations

    1

    h-index

1–5 of 22

Venues

  1. Digital Journalism

    2 publications · 70 citations

    2

    h-index

  2. Media and Communication

    1 publications · 79 citations

    1

    h-index

  3. Rhodes Journalism Review

    1 publications · 92 citations

    1

    h-index

  4. Communication Monographs

    1 publications · 34 citations

    1

    h-index

  5. Journal of Advertising Research

    JAR · 1 publications · 20 citations

    1

    h-index

1–5