Concepedia

Audience Imagination

Audience Imagination is a theoretical construct within audience reception studies that denotes the cognitive and affective process by which spectators actively generate meanings, interpretations, and emotional responses to media texts, distinguishing it from passive reception models by emphasizing the audience's creative, interpretive agency in constructing mediated experiences.

30

Publications

2.2K

Citations

44

Authors

26

Institutions

Publications per year

2017–2026

2

Parents

Publications

30

<i>Knock, Knock</i>. Who's There? The Imagined Audience

Eden Litt · Journal of Broadcasting & Electronic Media · 2012 · 613 citations · Full text

, , +15

The Imagined Audience on Social Network Sites

Eden Litt, Eszter Hargittai · Social Media + Society · 2016 · 371 citations · Full text

, , +17

Audience Identification with Media Characters.

Jonathan Cohen · 2013 · 171 citations

, , +16

Using the Imagination: Consumer Evoking and Thematizing of the Fantastic Imaginary

Brett Martin · Journal of Consumer Research · 2004 · 113 citations · Full text

, , +13

Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention

Carlos Orús, Raquel Gurrea, Carlos Flavián · Electronic Commerce Research · 2016 · 90 citations

, , +15

1–5 of 30

Authors

44

  1. ER
    Emma Rodero

    Universitat Pompeu Fabra, Spain

    2 publications · 85 citations

    2

    h-index

  2. EL
    Eden Litt

    Northwestern University, United States

    2 publications · 984 citations

    2

    h-index

  3. JL
    Jerome L. Singer

    Yale University, United States

    2 publications · 76 citations

    2

    h-index

  4. DG
    Dorothy G. Singer

    Yale University, United States

    2 publications · 76 citations

    2

    h-index

  5. SM
    Saki Mizoroki

    Hebrew University of Jerusalem, Israel

    1 publications · 19 citations

    1

    h-index

1–5 of 44

Institutions

26

  1. Northwestern University

    Evanston, United States

    2 h-index

    3 publications

    1.4K citations

  2. Universitat Pompeu Fabra

    Barcelona, Spain

    2 h-index

    2 publications

    85 citations

  3. Yale University

    New Haven, United States

    2 h-index

    3 publications

    106 citations

  4. University of Bridgeport

    Bridgeport, United States

    2 h-index

    2 publications

    76 citations

  5. Berlin University of the Arts

    Berlin, Germany

    1 h-index

    2 publications

    62 citations

  6. Georgetown University

    Washington, United States

    1 h-index

    1 publications

    28 citations

  7. Iowa State University

    Ames, United States

    1 h-index

    1 publications

    17 citations

  8. China Central Television

    Beijing, China

    1 h-index

    1 publications

    30 citations

1–8 of 26

Venues

  1. Journal of Communication

    2 publications · 65 citations

    2

    h-index

  2. Journal of Communication Inquiry

    JCI · 2 publications · 30 citations

    2

    h-index

  3. Journal of Consumer Psychology

    1 publications · 88 citations

    1

    h-index

  4. Kwartalnik Filmowy

    1 publications · 30 citations

    1

    h-index

  5. Imagination Cognition and Personality

    1 publications · 34 citations

    1

    h-index

1–5