Concepedia

Audience Composition Analysis

Audience Composition Analysis is an academic method within the field of audience measurement that characterizes the demographic, behavioral, and psychographic attributes of a media audience to distinguish the structure and distribution of audience subgroups relative to broader audience aggregates.

46

Publications

2.8K

Citations

110

Authors

66

Institutions

Publications per year

2017–2026

12

Parents

Publications

46

Understanding audience segmentation: From elite and mass to omnivore and univore

Richard A. Peterson · Poetics · 1992 · 1.1K citations

, , +12

The Effects of Humor on Attention in Magazine Advertising

Thomas J. Madden, Marc G. Weinberger · Journal of Advertising · 1982 · 169 citations

, , +16

Selling the Object of Strategy: How Frontline Workers Realize Strategy through their Daily Work

Julia Balogun, Katie Best, Jane Kirsten Lê · Organization Studies · 2015 · 115 citations · Full text

, , +14

Cultural Democracy in a Period of Cultural Expansion: The Social Composition of Arts Audiences in the United States

Paul DiMaggio, Michael Useem · Social Problems · 1978 · 109 citations

, , +12

Self-presentation in interracial settings: The competence downshift by White liberals.

Cydney H. Dupree, Susan T. Fiske · Journal of Personality and Social Psychology · 2019 · 90 citations · Full text

, , +16

1–5 of 46

Authors

110

  1. KZ
    Klaus Zuberbühler

    University of St Andrews, United Kingdom

    4 publications · 93 citations

    4

    h-index

  2. MU
    Michael Useem

    University of Pennsylvania, United States

    2 publications · 153 citations

    2

    h-index

  3. PD
    Paul DiMaggio

    Princeton University, United States

    2 publications · 153 citations

    2

    h-index

  4. ST
    Susan T. Fiske

    Princeton University, United States

    2 publications · 103 citations

    2

    h-index

  5. CH
    Cydney H. Dupree

    Yale University, United States

    2 publications · 103 citations

    2

    h-index

1–5 of 110

Institutions

66

  1. University of Neuchâtel

    Neuchâtel, Switzerland

    4 h-index

    12 publications

    282 citations

  2. University of St Andrews

    St Andrews, United Kingdom

    3 h-index

    5 publications

    124 citations

  3. University of Illinois Chicago

    Chicago, United States

    2 h-index

    2 publications

    94 citations

  4. University of Veterinary Medicine Vienna

    Vienna, Austria

    2 h-index

    3 publications

    108 citations

  5. University of Maryland, College Park

    College Park, United States

    2 h-index

    3 publications

    119 citations

  6. Medical University of Vienna

    Vienna, Austria

    2 h-index

    3 publications

    108 citations

  7. University of Zurich

    Zurich, Switzerland

    2 h-index

    6 publications

    98 citations

  8. Yale University

    New Haven, United States

    2 h-index

    3 publications

    41 citations

1–8 of 66

Venues

  1. Journal of Advertising

    2 publications · 197 citations

    2

    h-index

  2. Social Problems

    2 publications · 153 citations

    2

    h-index

  3. Animal Behaviour

    2 publications · 50 citations

    2

    h-index

  4. Scientific Reports

    1 publications · 12 citations

    1

    h-index

  5. Journal of Personality and Social Psychology

    1 publications · 90 citations

    1

    h-index

1–5