Attribute Preference Visualization

Attribute Preference Visualization is a preference mapping technique that graphically represents the relative importance of product or service attributes to consumers by positioning them in a multidimensional space according to their influence on preference judgments.

5

Publications

215

Citations

13

Authors

9

Institutions

Publications per year

2017–2026

2

Authors

13

  1. TJ
    Theodore J. Noseworthy

    York University, Canada

    1 publications · 35 citations

    1

    h-index

  2. TL
    Tom Lanning

    Mitsubishi Electric (United States), United States

    1 publications · 65 citations

    1

    h-index

  3. RA
    Roger A. Kerin

    Southern Methodist University, United States

    1 publications · 85 citations

    1

    h-index

  4. RM
    Rosane Minghim

    Universidade de São Paulo, Brazil

    1 publications · 19 citations

    1

    h-index

  5. WL
    William L. Cron

    Southern Methodist University, United States

    1 publications · 85 citations

    1

    h-index

1–5 of 13

Venues

  1. Journal of Business Research

    JBR · 1 publications · 85 citations

    1

    h-index

  2. Computers & Graphics

    1 publications · 19 citations

    1

    h-index

  3. Procedia Computer Science

    1 publications · 11 citations

    1

    h-index

  4. Journal of Consumer Psychology

    1 publications · 35 citations

    1

    h-index

1–4