Attack Ad Effectiveness is a metric within political communication research that quantifies the extent to which negative political advertisements influence voter attitudes, behaviors, or electoral outcomes relative to positive or neutral messaging.
45
Publications
3.6K
Citations
87
Authors
56
Institutions
Publications per year
2017–2026
5
Parents
Publications
45
1–5 of 45
Authors
87
- JC
3
h-index
- ET
2
h-index
- JC
2
h-index
- SH
2
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- JD
2
h-index
1–5 of 87
Institutions
56
Universidad de Granada
Granada, Spain
3 h-index
6 publications
470 citations
University of Pittsburgh
Pittsburgh, United States
2 h-index
2 publications
157 citations
University of California, Santa Barbara
Santa Barbara, United States
2 h-index
2 publications
39 citations
Trinity University
San Antonio, United States
2 h-index
2 publications
110 citations
Universidad de Murcia
Murcia, Spain
2 h-index
2 publications
144 citations
Michigan State University
East Lansing, United States
2 h-index
3 publications
303 citations
Pennsylvania State University
State College, United States
1 h-index
2 publications
80 citations
Harvard University Press
Cambridge, United States
1 h-index
1 publications
41 citations
1–8 of 56
Venues
- Political Research Quarterly
PRQ · 4 publications · 125 citations
4
h-index
- Journal of Broadcasting & Electronic Media
3 publications · 245 citations
3
h-index
- International Journal of Performance Analysis in Sport
2 publications · 124 citations
2
h-index
- Journal of Marketing Management
MM · 2 publications · 39 citations
2
h-index
- Communication Research
CR · 2 publications · 98 citations
2
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1–5