Affective Heuristics

Affective Heuristics is a psychological decision-making shortcut whereby individuals rely on their immediate emotional responses to assess risk and make judgments, distinguishing it from cognitive or deliberative risk evaluation strategies by prioritizing affective reactions over analytical reasoning.

Publications

10.3K

Citations

191

Authors

128

Institutions

Publications per year

2017–2026

Variants

Affect Heuristic

Parents

Perceived Risk

Publications

The affect heuristic in judgments of risks and benefits

Melissa L. Finucane, Ali Alhakami, Paul Slovic et al. · Journal of Behavioral Decision Making · 2000 · 2.8K citations

Social Sciences, Psychology, Social Psychology +15

Risk Perception and Affect

Paul Slovic, Ellen Peters · Current Directions in Psychological Science · 2006 · 1.4K citations

Social Sciences, Psychology, Risk Management +13

Beyond discrete biases: Functional and dysfunctional aspects of judgmental heuristics.

Robin M. Hogarth · Psychological Bulletin · 1981 · 605 citations

Social Sciences, Psychology, Social Psychology +14

Rational actors or rational fools: implications of the affect heuristic for behavioral economics

Paul Slovic, Melissa L. Finucane, Ellen Peters et al. · The Journal of Socio-Economics · 2002 · 571 citations

Social Sciences, Behavioral Sciences, Economics +9

Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion

Vladas Griskevicius, Noah J. Goldstein, Chad R. Mortensen et al. · Journal of Marketing Research · 2009 · 286 citations · Full text

Social Sciences, Marketing, Psychology +14

1–5 of 76

Authors

191

PS
Paul Slovic
Decision Research, United States
7 publications · 5K citations
7
h-index
ML
Melissa L. Finucane
RAND Corporation, United States
4 publications · 3.5K citations
4
h-index
EP
Ellen Peters
The Ohio State University, United States
3 publications · 2K citations
3
h-index
DG
Donald G. MacGregor
Decision Research, United States
2 publications · 584 citations
2
h-index
AS
Alexa Spence
University of Nottingham, United Kingdom
2 publications · 53 citations
2
h-index

1–5 of 191

Institutions

128

1–8 of 128

Venues

Cognition & Emotion
5 publications · 515 citations
5
h-index
Personality and Social Psychology Bulletin
PSPB · 4 publications · 429 citations
4
h-index
Frontiers in Psychology
3 publications · 188 citations
3
h-index
Psychology and Health
2 publications · 31 citations
2
h-index
International Journal of Management Excellence
IJME · 2 publications · 30 citations
2
h-index

1–5