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Rational actors or rational fools: implications of the affect heuristic for behavioral economics

Cognitive BiasesAffect HeuristicEconomicsBehavioral SciencesBehavioral Decision MakingBounded RationalityRational ActorsManagementBusinessBehavioral StrategyRational FoolsRational ChoiceBehavioral Game TheoryEcological RationalityDecision ScienceDecision TheoryBehavioral Economics