Concepedia

Advertising Fees

Advertising Fees is a financial contribution required from a franchisee to a franchisor, classified as a periodic payment earmarked specifically for system-wide marketing and promotional activities, distinguishing it from other franchise fees by its exclusive allocation to collective brand visibility and customer acquisition efforts.

31

Publications

2.2K

Citations

64

Authors

43

Institutions

Publications per year

2017–2026

5

Parents

Publications

31

Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets

Michael R. Baye, John W. Morgan · American Economic Review · 2001 · 609 citations

, , +16

A Two-Sided Market Analysis of Provider Investment Incentives with an Application to the Net-Neutrality Issue

John Musacchio, Galina Schwartz, Jean Walrand · Review of Network Economics · 2009 · 197 citations · Full text

, , +17

Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets

Michael R. Baye, John W. Morgan · SSRN Electronic Journal · 2000 · 136 citations · Full text

, , +16

Does the Franchisor Provide Value to Franchisees? Past, Current, and Future Value Assessments of Two Franchisee Types

Marko Grünhagen, Michael J. Dorsch · Journal of Small Business Management · 2003 · 130 citations

, , +12

The Role of User Privacy Concerns in Shaping Competition Among Platforms

Esther Gal‐Or, Ronen Gal‐Or, Nabita Penmetsa · Information Systems Research · 2018 · 121 citations

, , +15

1–5 of 31

Authors

64

  1. JW
    John W. Morgan

    La Trobe University, Australia

    3 publications · 782 citations

    3

    h-index

  2. MR
    Michael R. Baye

    Indiana University, United States

    3 publications · 782 citations

    3

    h-index

  3. EG
    Esther Gal‐Or

    University of Pittsburgh, United States

    2 publications · 200 citations

    2

    h-index

  4. DH
    David Hay

    University of Auckland, New Zealand

    2 publications · 108 citations

    2

    h-index

  5. WR
    W. Robert Knechel

    University of Florida, United States

    2 publications · 108 citations

    2

    h-index

1–5 of 64

Institutions

43

  1. Indiana University Bloomington

    Bloomington, United States

    3 h-index

    4 publications

    752 citations

  2. University of Pittsburgh

    Pittsburgh, United States

    2 h-index

    4 publications

    358 citations

  3. University of Auckland

    Auckland, New Zealand

    2 h-index

    4 publications

    216 citations

  4. Purdue University West Lafayette

    West Lafayette, United States

    1 h-index

    1 publications

    75 citations

  5. University of Minnesota

    Minneapolis, United States

    1 h-index

    1 publications

    18 citations

  6. University of California, Berkeley

    Berkeley, United States

    1 h-index

    1 publications

    136 citations

  7. University of Oxford

    Oxford, United Kingdom

    1 h-index

    1 publications

    13 citations

  8. University of Strathclyde

    Glasgow, United Kingdom

    1 h-index

    2 publications

    32 citations

1–8 of 43

Venues

  1. Economics Letters

    2 publications · 72 citations

    2

    h-index

  2. SSRN Electronic Journal

    Repository · 2 publications · 154 citations

    2

    h-index

  3. Information Systems Research

    ISR · 1 publications · 121 citations

    1

    h-index

  4. Journal of Accounting and Public Policy

    1 publications · 90 citations

    1

    h-index

  5. Journal of the Academy of Marketing Science

    1 publications · 106 citations

    1

    h-index

1–5