Concepedia

Advertising Differentiation

Advertising Differentiation is a marketing strategy that belongs to the category of differentiation strategies, distinguished by its focus on creating perceived distinctions between brands through tailored messaging, imagery, and media placement to emphasize unique product attributes, benefits, or brand identity in the minds of consumers.

19

Publications

1.1K

Citations

31

Authors

27

Institutions

Publications per year

2017–2026

1

Parents

Publications

19

Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation?

William Boulding, Eunkyu Lee, Richard Staelin · Journal of Marketing Research · 1994 · 251 citations

, , +16

The Use of Comparative Advertising for Brand Positioning: Association Versus Differentiation

Cornelia Pechmann, S. Ratneshwar · Journal of Consumer Research · 1991 · 223 citations

, , +17

Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation?

William Boulding, Eunkyu Lee, Richard Staelin · Journal of Marketing Research · 1994 · 144 citations

, , +16

The Adverstising Market in a Product Oligopoly

Anthony Dukes · Journal of Industrial Economics · 2004 · 87 citations

, , +16

Advertising with Subjective Horizontal and Vertical Product Differentiation

Victor J. Tremblay, Stephen Polasky · Review of Industrial Organization · 2002 · 66 citations

, , +12

1–5 of 19

Authors

31

  1. RS
    Richard Staelin

    Duke University, United States

    2 publications · 395 citations

    2

    h-index

  2. EL
    Eunkyu Lee

    Syracuse University, United States

    2 publications · 395 citations

    2

    h-index

  3. WB
    William Boulding

    Duke University, United States

    2 publications · 395 citations

    2

    h-index

  4. AD
    Anthony Dukes

    University of Southern California, United States

    2 publications · 111 citations

    2

    h-index

  5. GM
    Guiomar Martín‐Herrán

    Universidad de Valladolid, Spain

    1 publications · 13 citations

    1

    h-index

1–5 of 31

Institutions

27

  1. Seattle University

    Seattle, United States

    2 h-index

    2 publications

    395 citations

  2. Duke University

    Durham, United States

    2 h-index

    4 publications

    790 citations

  3. Centre for Planning and Economic Research

    Athens, Greece

    1 h-index

    1 publications

    12 citations

  4. Group for Research in Decision Analysis

    Montreal, Canada

    1 h-index

    1 publications

    13 citations

  5. Washington University in St. Louis

    St Louis, United States

    1 h-index

    1 publications

    31 citations

  6. University of Michigan

    Ann Arbor, United States

    1 h-index

    1 publications

    10 citations

  7. University of York

    York, United Kingdom

    1 h-index

    1 publications

    61 citations

  8. Aarhus University

    Aarhus, Denmark

    1 h-index

    1 publications

    87 citations

1–8 of 27

Venues

  1. Journal of Marketing Research

    2 publications · 395 citations

    2

    h-index

  2. 2

    h-index

  3. Journal of Consumer Research

    JCR · 1 publications · 223 citations

    1

    h-index

  4. Journal of Agricultural & Food Industrial Organization

    JAFIO · 1 publications · 10 citations

    1

    h-index

  5. Information Systems Research

    ISR · 1 publications · 29 citations

    1

    h-index

1–5