Xian Gu

Statistics

Publications

Citations

204

H-Index

Active since

2021

Affiliations

Kelly Services (United States)(Current)

Xian Gu is an author at Kelly Services (United States) specializing in integrated marketing communications, identity management, and business strategy.

ORCID

Publications per year

2021–2023

Publications

Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales

Xian Gu, Xiaoxi Zhang, P.K. Kannan · Journal of Marketing · 2023 · 136 citations

Business, Marketing, Marketing Management +14

Opportunities and challenges of using biometrics for business: Developing a research agenda

Arne De Keyser, Yakov Bart, Xian Gu et al. · Journal of Business Research · 2021 · 68 citations

Computing, Information Systems, Management Information Systems +12

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