Uta Schwarz

The Shifting Range of Optimal Web Site Complexity

Robert Mai, Stefan Hoffmann, Uta Schwarz et al. · Journal of Interactive Marketing · 2013 · 56 citations

Computing, Computer Science, Information Systems +10

Brief communication: Endocranial volumes in an ontogenetic sample of chimpanzees from the taï forest national park, ivory coast

Simon Neubauer, Philipp Gunz, Uta Schwarz et al. · American Journal of Physical Anthropology · 2011 · 37 citations

Life Sciences, Anatomy, Zoology +17

Do Men and Women Laugh About Different Types of Humor? A Comparison of Satire, Sentimental Comedy, and Comic Wit in Print Ads

Uta Schwarz, Stefan Hoffmann, Katharina Hutter · Journal of Current Issues & Research in Advertising · 2015 · 31 citations

Social Sciences, Communication, Marketing +11

Humor in Cross-cultural Advertising: A Content Analysis and Test of Effectiveness in German and Spanish Print Advertisements

Stefan Hoffmann, Uta Schwarz, Laura Dalicho et al. · Procedia - Social and Behavioral Sciences · 2014 · 23 citations · Full text

Business, Communication, Marketing +14