Katharina Hutter

Guerrilla Marketing: The Nature of the Concept and Propositions for Further Research

Katharina Hutter, Stefan Hoffmann · Asian Journal of Marketing · 2011 · 121 citations · Full text

Business, Marketing, Marketing Management +5

Surprise, Surprise. Ambient Media as Promotion Tool for Retailers

Katharina Hutter, Stefan Hoffmann · Journal of Retailing · 2013 · 107 citations

Business, Marketing, Retail Management +14

Carrotmob and Anti-consumption

Katharina Hutter, Stefan Hoffmann · Journal of Macromarketing · 2013 · 73 citations

Social Sciences, Marketing, Consumer Behavior +16

Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research

Stefan Hoffmann, Katharina Hutter · Journal of Consumer Policy · 2011 · 73 citations

Business, Food Science, Consumption Studies +13

Unusual location and unexpected execution in advertising: A content analysis and test of effectiveness in ambient advertisements

Katharina Hutter · Journal of Marketing Communications · 2014 · 35 citations

Business, Marketing, Marketing Management +17