Concepedia

Maryline Schultz

MS

Statistics

Publications

2

Citations

46

H-Index

2

Active since

2016

Affiliations

Université de Bourgogne(Current)

Maryline Schultz is an author at Université de Bourgogne specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementFirm PerformanceIntrapreneurshipBusiness StrategyConsumer BehaviorConsumer ResearchStrategic ManagementCustomer Satisfaction

Publications per year

2016–2018

2

Publications

2

Understanding franchisee performance

Enrico Colla, Maria Eugénia Ruiz-Molina, Catherine Géry et al. · International Journal of Retail & Distribution Management · 2018 · 26 citations

Franchisee Perspective, Franchisee Autonomy, Firm Performance +12

An integrative perspective of closeness in retailing: From retailers' sense-giving to consumers' sense-making

Maryline Schultz, Damien Chaney, Alain Debenedetti · Journal of Retailing and Consumer Services · 2016 · 20 citations

Customer Experience, Customer Satisfaction, Interactive Marketing +10

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