Concepedia

Enrico Colla

EC

8

Publications

429

Citations

8

H-Index

2002

Active since

Affiliations

ESCP Business School(Current)

Audencia Business School

Universitat de València

Enrico Colla is an author at ESCP Business School specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementBusiness StrategyInternational MarketingEconomicsGlobal StrategySales ManagementConsumer BehaviorConsumer Research

Publications per year

2002–2020

8

Publications

8

E‐commerce: exploring the critical success factors

Enrico Colla, Paul Lapoule · International Journal of Retail & Distribution Management · 2012 · 134 citations

Customer Experience, Customer Satisfaction, Digital Marketing +21

International expansion and strategies of discount grocery retailers: the winning models

Enrico Colla · International Journal of Retail & Distribution Management · 2003 · 75 citations

International Marketing, Trade, Discount Retailers +19

Research and managerial issues on global retail competition: Carrefour/Wal‐Mart

Enrico Colla, Marc Dupuis · International Journal of Retail & Distribution Management · 2002 · 67 citations

Human Resource Management, Industrial Organization, Global Retail Competition +18

The Outlook for European Grocery Retailing: Competition and Format Development

Enrico Colla · The International Review of Retail Distribution and Consumer Research · 2004 · 58 citations

European Grocery Retailing, Economics, Food Marketing +15

The multi-channel impact on the sales forces management.

Paul Lapoule, Enrico Colla · International Journal of Retail & Distribution Management · 2016 · 44 citations

International Marketing, Management, Sales Strategy +16

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