Concepedia

Paul Lapoule

PL

4

Publications

313

Citations

4

H-Index

2012

Active since

Affiliations

Audencia Business School(Current)

Paul Lapoule is an author at Audencia Business School specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementSales ManagementMarketing ManagementInternational MarketingCulturePedagogyTeachingEducation

Publications per year

2012–2018

4

Publications

4

E‐commerce: exploring the critical success factors

Enrico Colla, Paul Lapoule · International Journal of Retail & Distribution Management · 2012 · 134 citations

Customer Experience, Customer Satisfaction, Digital Marketing +21

The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status

Zhongqi Jin, Richard Lynch, Samaa Taher Attia et al. · International Business Review · 2014 · 107 citations · Full text

Country Development Status, International Marketing, Internationalization +19

The multi-channel impact on the sales forces management.

Paul Lapoule, Enrico Colla · International Journal of Retail & Distribution Management · 2016 · 44 citations

International Marketing, Management, Sales Strategy +16

The case study method: exploring the link between teaching and research

Paul Lapoule, Richard Lynch · Journal of Higher Education Policy and Management · 2018 · 28 citations

Teacher Education, Educational Practice, Education Research +14

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