Concepedia

Isha Jajodia

IJ

4

Publications

100

Citations

4

H-Index

2020

Active since

Affiliations

Amity University(Current)

Institute of Management Technology

O. P. Jindal Global University

Macquarie University

Isha Jajodia is an author at Amity University specializing in gamification, motivation, and management.

Top concepts

ManagementMotivationGamificationMarketingCommunicationMedia MarketingUser ExperienceConsumer BehaviorConsumer ResearchConsumer Engagement

Publications per year

2020–2021

4

Publications

4

Gamifying the gig: transitioning the dark side to bright side of online engagement

Abhishek Behl, Pratima Sheorey, Kokil Jain et al. · AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems · 2021 · 42 citations · Full text

Digital Society, Education, Communication +26

Mobile health (mHealth) application loyalty in young consumers

Manjari Soni, Kokil Jain, Isha Jajodia · Young Consumers Insight and Ideas for Responsible Marketers · 2021 · 27 citations

Customer Satisfaction, Digital Marketing, Consumer Motivation +26

Brand bravery: conceptualization, scale development and validation

Kokil Jain, Isha Jajodia, Piyush Sharma et al. · Journal of Product & Brand Management · 2020 · 17 citations

Marketing, Purpose Brands Today, Personal Branding +15

Empirical Investigation of Participation on Crowdsourcing Platforms

Abhishek Behl, Pratima Sheorey, Meena Chavan et al. · Journal of Global Information Management · 2021 · 14 citations · Full text

Engineering, Behavioral Decision Making, Crowdsourcing Platforms +20

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