Concepedia

Kokil Jain

KJ

25

Publications

769

Citations

16

H-Index

2017

Active since

Affiliations

Amity University(Current)

Fortune Institute of International Business

Management Development Institute

O. P. Jindal Global University

York University

Kokil Jain is an author at Amity University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorBusinessCustomer SatisfactionInteractive MarketingMotivationBrand StrategyUser Experience

Publications per year

2017–2024

25

Publications

25

Mainstreaming fashion rental consumption: A systematic and thematic review of literature

Ritu Jain, Kokil Jain, Abhishek Behl et al. · Journal of Business Research · 2021 · 79 citations

Thematic Review, Consumer Culture, Fashion Rental Consumption +9

Negative outcomes of positive brand relationships

Kokil Jain, Isha Sharma · Journal of Consumer Marketing · 2019 · 78 citations

Consumer Study, Consumer Research, Brand Strategy +17

The role of organizational culture and voluntariness in the adoption of artificial intelligence for disaster relief operations

Abhishek Behl, Meena Chavan, Kokil Jain et al. · International Journal of Manpower · 2021 · 55 citations

Artificial Intelligence, Emergency Management, Crisis Management +23

Factors affecting the adoption of fashion mobile shopping applications

Manjari Soni, Kokil Jain, Bhawna Kumar · Journal of Global Fashion Marketing · 2019 · 53 citations

Customer Satisfaction, Engineering, Effort Expectancy +19

Effect of service transgressions on distant third-party customers: The role of moral identity and moral judgment

Isha Sharma, Kokil Jain, Abhishek Behl · Journal of Business Research · 2020 · 53 citations

Customer Satisfaction, Moral Identity, Service Transgressions +9

Rows per page

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