Mainstreaming fashion rental consumption: A systematic and thematic review of literature

Ritu Jain, Kokil Jain, Abhishek Behl, +3

Journal of Business Research

Thematic ReviewConsumer CultureFashion Rental ConsumptionFashionBusiness +7

Negative outcomes of positive brand relationships

Kokil Jain, Isha Sharma

Journal of Consumer Marketing

Consumer StudyConsumer ResearchBrand StrategyPsychologyManagement +15

The role of organizational culture and voluntariness in the adoption of artificial intelligence for disaster relief operations

Abhishek Behl, Meena Chavan, Kokil Jain, +3

International Journal of Manpower

Artificial IntelligenceEmergency ManagementCrisis ManagementEducationGovernment Agencies +21

Factors affecting the adoption of fashion mobile shopping applications

Manjari Soni, Kokil Jain, Bhawna Kumar

Journal of Global Fashion Marketing

Customer SatisfactionEngineeringEffort ExpectancyDigital MarketingConsumer Research +17

Effect of service transgressions on distant third-party customers: The role of moral identity and moral judgment

Isha Sharma, Kokil Jain, Abhishek Behl

Journal of Business Research

Customer SatisfactionMoral IdentityService TransgressionsManagementBusiness +7

Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement

M.S. Balaji, Abhishek Behl, Kokil Jain, +4

Industrial Marketing Management

Customer SatisfactionBusiness-to-business ResearchDigital MarketingSocial InfluenceCommunication +17

Gamifying the gig: transitioning the dark side to bright side of online engagement

Abhishek Behl, Pratima Sheorey, Kokil Jain, +3

AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems

Digital SocietyEducationCommunicationHuman Resource ManagementOrganizational Behavior +24

Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness

Isha Sharma, Kokil Jain, Abhishek Behl, +3

Internet Research

Fake NewsMachine LearningPolitical PolarizationPolitical BehaviorCommunication +18

The power to voice my hate! Exploring the effect of brand hate and perceived social media power on negative eWOM

Isha Sharma, Kokil Jain, Ritu Gupta

Journal of Asia Business Studies

Digital MarketingConsumer ResearchBrand StrategySocial InfluenceCommunication +26

An empirical study of factors determining wearable fitness tracker continuance among actual users

Kokil Jain, Isha Sharma, Gurinder Singh

International Journal of Technology Marketing

Customer SatisfactionPhysical ActivityEngineeringBehavioral Decision MakingWearable Technology +26