Isha Sharma - Concepedia

Author

Isha Sharma

Amity University ORCID

Also Known As

Isha Sharma, Sharma, Isha

Publications

423

Citations

H-Index

Concepts

All Affiliations

Amity University York University Fortune Institute of International Business O. P. Jindal Global University Management Development Institute

About

Isha Sharma is an author at Amity University specializing in management, consumer research, and consumer behavior.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	6	6	273
2	Business	4	4	197
3	Arts	3	3	100
4	Education	1	1	55
5	Engineering	1	1	35

Isha Sharma

Publications

386

Citations

H-Index

Page 1

	Year	Citations
Negative outcomes of positive brand relationships Kokil Jain, Isha Sharma Journal of Consumer Marketing Consumer StudyConsumer ResearchBrand StrategyPsychologyManagement	2019	78
The role of organizational culture and voluntariness in the adoption of artificial intelligence for disaster relief operations Abhishek Behl, Meena Chavan, Kokil Jain, International Journal of Manpower Artificial IntelligenceEmergency ManagementCrisis ManagementEducationGovernment Agencies	2021	55
Effect of service transgressions on distant third-party customers: The role of moral identity and moral judgment Isha Sharma, Kokil Jain, Abhishek Behl Journal of Business Research Customer SatisfactionMoral IdentityService TransgressionsManagementBusiness	2020	53
Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness Isha Sharma, Kokil Jain, Abhishek Behl, Internet Research Fake NewsMachine LearningPolitical PolarizationPolitical BehaviorCommunication	2023	42
The power to voice my hate! Exploring the effect of brand hate and perceived social media power on negative eWOM Isha Sharma, Kokil Jain, Ritu Gupta Journal of Asia Business Studies Digital MarketingConsumer ResearchBrand StrategySocial InfluenceCommunication	2021	41
An empirical study of factors determining wearable fitness tracker continuance among actual users Kokil Jain, Isha Sharma, Gurinder Singh International Journal of Technology Marketing Customer SatisfactionPhysical ActivityEngineeringBehavioral Decision MakingWearable Technology	2018	35
Variations in regulations to control standards for training and licensing of physicians: a multi-country comparison Wafa Aftab, Mishal Khan, Sonia Rego, Human Resources for Health	2021	26
Effect of online political incivility on partisan attitude: role of issue involvement, moral identity and incivility accountability Isha Sharma, Kokil Jain, Gurinder Singh Online Information Review Party RepresentativePolitical ProcessOnline Political IncivilitySocial InfluencePublic Opinion	2020	17
Voice of the stars - exploring the outcomes of online celebrity activism Kokil Jain, Isha Sharma, Abhishek Behl Journal of Strategic Marketing	2021	14
Considerations for developing and implementing an online community-based exercise intervention with adults living with HIV: a qualitative study Bernice Lau, Isha Sharma, Sukhbir Manku, BMJ Open	2022	14

Page 1