Isha Sharma

Negative outcomes of positive brand relationships

Kokil Jain, Isha Sharma · Journal of Consumer Marketing · 2019 · 78 citations

Consumer Study, Consumer Research, Brand Strategy +17

The role of organizational culture and voluntariness in the adoption of artificial intelligence for disaster relief operations

Abhishek Behl, Meena Chavan, Kokil Jain et al. · International Journal of Manpower · 2021 · 55 citations

Artificial Intelligence, Emergency Management, Crisis Management +23

Effect of service transgressions on distant third-party customers: The role of moral identity and moral judgment

Isha Sharma, Kokil Jain, Abhishek Behl · Journal of Business Research · 2020 · 53 citations

Customer Satisfaction, Moral Identity, Service Transgressions +9

Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness

Isha Sharma, Kokil Jain, Abhishek Behl et al. · Internet Research · 2023 · 42 citations · Full text

Fake News, Machine Learning, Political Polarization +20

The power to voice my hate! Exploring the effect of brand hate and perceived social media power on negative eWOM

Isha Sharma, Kokil Jain, Ritu Gupta · Journal of Asia Business Studies · 2021 · 41 citations

Digital Marketing, Consumer Research, Brand Strategy +28