Concepedia

Manjari Soni

MS

2

Publications

80

Citations

2

H-Index

2019

Active since

Affiliations

Amity University(Current)

Manjari Soni is an author at Amity University specializing in consumer behavior, digital marketing, and behavioral sciences.

Top concepts

MarketingManagementMobile MarketingConsumer BehaviorConsumer ResearchDigital MarketingBehavioral ScienceCustomer SatisfactionFashionMotivation

Publications per year

2019–2021

2

Publications

2

Factors affecting the adoption of fashion mobile shopping applications

Manjari Soni, Kokil Jain, Bhawna Kumar · Journal of Global Fashion Marketing · 2019 · 53 citations

Customer Satisfaction, Engineering, Effort Expectancy +19

Mobile health (mHealth) application loyalty in young consumers

Manjari Soni, Kokil Jain, Isha Jajodia · Young Consumers Insight and Ideas for Responsible Marketers · 2021 · 27 citations

Customer Satisfaction, Digital Marketing, Consumer Motivation +26

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