Concepedia

Bhawna Kumar

BK

5

Publications

282

Citations

5

H-Index

2018

Active since

Affiliations

Amity University(Current)

Amity University

Bhawna Kumar is an author at Amity University specializing in marketing, management, and engineering.

Top concepts

MarketingManagementEngineeringConsumer BehaviorConsumer ResearchDigital MarketingCustomer SatisfactionInteractive MarketingFashionJournalism

Publications per year

2018–2021

5

Publications

5

Comparison between Multinomial and Bernoulli Naïve Bayes for Text Classification

Gurinder Singh, Bhawna Kumar, Loveleen Gaur et al. · 2019 International Conference on Automation, Computational and Technology Management (ICACTM) · 2019 · 187 citations

Engineering, Machine Learning, Business Intelligence +22

Factors affecting the adoption of fashion mobile shopping applications

Manjari Soni, Kokil Jain, Bhawna Kumar · Journal of Global Fashion Marketing · 2019 · 53 citations

Customer Satisfaction, Engineering, Effort Expectancy +19

The Role of Consumer's Innovativeness & Perceived Ease of Use to Engender Adoption of Digital Wallets in India

Gurinder Singh, Bhawna Kumar, Ruchika Gupta · 2018 · 15 citations

Methodology for the Development of an Ontology based E-Learning Platform

Monika Sharma, Supriya Lamba Sahdev, Gurinder Singh et al. · 2020 International Conference on Computation, Automation and Knowledge Management (ICCAKM) · 2020 · 15 citations

Gamification in marketing

Gurinder Singh, Bhawna Kumar, Kokil Jain · International Journal of Information Management · 2021 · 12 citations

Customer Satisfaction, Digital Marketing, Interactive Marketing +6

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