Concepedia
3
Publications
130
Citations
H-Index
1999
Active since
Affiliations
Seoul National University(Current)
Insuk Hwang is an author at Seoul National University specializing in management, marketing, and food quality.
Top concepts
MarketingManagementArtsMusicHealthBusinessMedicineMicrobiomeTelevisionAdvertising
Publications per year
1999–2015
Effects of tempo and familiarity of background music on message processing in TV advertising: A resource-matching perspective
Minhi Hahn, Insuk Hwang · Psychology and Marketing · 1999 · 79 citations
Music, Familiar Music, Advertising +15
Microbial Quality of Fresh Vegetables and Fruits in Seoul, Korea
Chae-Kyu Hong, Young-Ho Seo, Chae-Man Choi et al. · Journal of Food Hygiene and Safety · 2012 · 29 citations · Full text
Log Cfu/g 이었다, Microbial Hazard, Microbial Contamination +12
Effects of demotion in loyalty programs on brand-switching intentions
Insuk Hwang, Hyukjin Kwon · Service Business · 2015 · 22 citations
Customer Satisfaction, Brand-switching Intentions, Management +7
Rows per page
1–3 of 3