Fiona M. Davies

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Publications

Citations

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Active since

2001

Affiliations

West African Health Organisation(Current)

Fiona M. Davies is an author at West African Health Organisation specializing in marketing management, marketing, and consumer purchase behavior modeling.

Publications per year

2001–2001

Publications

The Interactive Effects of Strategic Marketing Planning and Performance: A Neural Network Analysis

Paul Phillips, Fiona M. Davies, Luiz Moutinho · Journal of Marketing Management · 2001 · 35 citations

Management, Marketing, Marketing Management +11

Critical factors in consumer supermarket shopping behaviour: a neural network approach

Luiz A. Moutinho, Fiona M. Davies, Mark M.H. Goode et al. · Journal of Consumer Behaviour · 2001 · 34 citations

Business, Marketing, Marketing Management +17

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