Concepedia

Víctor Calderón-Fajardo

VC

5

Publications

119

Citations

5

H-Index

2023

Active since

Affiliations

Universidad de Málaga(Current)

Víctor Calderón-Fajardo is an author at Universidad de Málaga specializing in business, destination marketing, and marketing.

ORCID

Top concepts

Publications per year

2023–2024

5

Publications

5

Brand personality: Current insights and future research directions

Víctor Calderón-Fajardo, Sebastián Molinillo, Rafael Anaya‐Sánchez et al. · Journal of Business Research · 2023 · 40 citations · Full text

Beyond the real world: Metaverse adoption patterns in tourism among Gen Z and Millennials

Víctor Calderón-Fajardo, Miguel Puig-Cabrera, Ignacio Rodríguez‐Rodríguez · Current Issues in Tourism · 2024 · 39 citations · Full text

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Understanding destination brand experience through data mining and machine learning

Víctor Calderón-Fajardo, Rafael Anaya‐Sánchez, Sebastián Molinillo · Journal of Destination Marketing & Management · 2024 · 15 citations · Full text

, , +15

Neurotourism Insights: Eye Tracking and Galvanic Analysis of Tourism Destination Brand Logos and AI Visuals

Víctor Calderón-Fajardo, Rafael Anaya‐Sánchez, Francisco Rejón‐Guardia · Tourism & Management Studies · 2024 · 13 citations · Full text

Future trends in Red Tourism and communist heritage tourism

Víctor Calderón-Fajardo · Asia Pacific Journal of Tourism Research · 2023 · 12 citations

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