Statistics
Publications
6
Citations
369
H-Index
6
Active since
1964
Affiliations
INSEAD(Current)
Michel Chevalier is an author at INSEAD specializing in business, market failure, and alternative investments.
Publications per year
1964–2007
6
6
Increase in Sales Due to In-Store Display
Michel Chevalier · Journal of Marketing Research · 1975 · 140 citations
Market Share Strategy and the Product Life Cycle
Bernard Catry, Michel Chevalier · Journal of Marketing · 1974 · 78 citations
The consistency approach for the quality control of vaccines
Coenraad Hendriksen, Juan Arciniega, Lukas Bruckner et al. · Biologicals · 2007 · 69 citations · Full text
Market Share Strategy and the Product Life Cycle
Bernard Catry, Michel Chevalier · Journal of Marketing · 1974 · 30 citations
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