Statistics
Publications
3
Citations
120
H-Index
3
Active since
1974
Affiliations
INSEAD(Current)
Bernard Catry is an author at INSEAD specializing in business, market share reallocation, and profit growth.
Publications per year
1974–1976
3
3
Market Share Strategy and the Product Life Cycle
Bernard Catry, Michel Chevalier · Journal of Marketing · 1974 · 78 citations
Market Share Strategy and the Product Life Cycle
Bernard Catry, Michel Chevalier · Journal of Marketing · 1974 · 30 citations
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