Concepedia

Lisa Peñaloza

LP

40

Publications

4.4K

Citations

26

H-Index

1989

Active since

Affiliations

Kedge Business School(Current)

University of Colorado Boulder

Stockholm University

Ecole des Hautes Etudes Commerciales du Nord

University of California, Irvine

Lisa Peñaloza is an author at Kedge Business School specializing in marketing, management, and culture.

Top concepts

MarketingManagementCultureConsumer ResearchEducationConsumer CultureIntercultural MarketingBusinessEthnicitySocial Sciences

Publications per year

1989–2023

40

Publications

40

Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants

Lisa Peñaloza · Journal of Consumer Research · 1994 · 762 citations

Further evolving the new dominant logic of marketing: from services to the social construction of markets

Lisa Peñaloza, Alladi Venkatesh · Marketing Theory · 2006 · 319 citations

International Marketing, Consumer Culture, History Of Marketing +17

Consumer Resistance: a Conceptual Overview

Lisa Peñaloza, Linda L. Price · ACR North American Advances · 1993 · 275 citations

Consumer Decision Making, Consumer Uncertainty, Consumer Study +7

Marketer Acculturation: The Changer and the Changed

Lisa Peñaloza, Mary C. Gilly · Journal of Marketing · 1999 · 265 citations

Ethnicity, Cross-cultural Marketing, Consumer Research +21

The Commodification of the American West: Marketers’ Production of Cultural Meanings at the Trade Show

Lisa Peñaloza · Journal of Marketing · 2000 · 257 citations

Western Stock Show, Education, Mass Culture +23

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