Concepedia

Carlos Díaz Ruiz

CD

14

Publications

742

Citations

14

H-Index

2013

Active since

Affiliations

University of Auckland(Current)

Hanken School of Economics

Kedge Business School

RMIT University

Carlos Díaz Ruiz is an author at University of Auckland specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessBusiness StrategyConsumer ResearchCultureAdvertisingStrategic ManagementArtsSocial Media

Publications per year

2013–2023

14

Publications

14

Moments of luxury: Hedonic escapism as a luxury experience

Jonas Holmqvist, Carlos Díaz Ruiz, Lisa Peñaloza · Journal of Business Research · 2019 · 251 citations

Luxury Experience, Culture, Existentialism +6

Disinformation and Echo Chambers: How Disinformation Circulates on Social Media Through Identity-Driven Controversies

Carlos Díaz Ruiz, Tomas Nilsson · Journal of Public Policy & Marketing · 2022 · 130 citations · Full text

Fake News, Public Opinion, Political Polarization +24

Market bifurcations in board sports: How consumers shape markets through boundary work

Carlos Díaz Ruiz, Marian Makkar · Journal of Business Research · 2020 · 53 citations

Economics, Market Bifurcations, Market Equilibrium +13

Disinformation on digital media platforms: A market-shaping approach

Carlos Díaz Ruiz · New Media & Society · 2023 · 46 citations · Full text

Fake News, Digital Marketing, Emerging Media +27

Assembling market representations

Carlos Díaz Ruiz · Marketing Theory · 2013 · 41 citations

Market Representations, Advertising, Interactive Marketing +13

Rows per page

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