Purnima S. Sangle

Statistics

Publications

Citations

151

H-Index

Active since

2011

Affiliations

Indian Institute of Management Mumbai(Current)

Purnima S. Sangle is an author at Indian Institute of Management Mumbai specializing in business, management information systems, and customer relationship management.

Publications per year

2011–2020

Publications

Consumer's expectations from mobile CRM services: a banking context

Purnima S. Sangle, Preety Awasthi · Business Process Management Journal · 2011 · 55 citations

Business, Management Information Systems, Marketing +17

Customer perception of CRM implementation in banking context

Neeraj Dubey, Purnima S. Sangle · Journal of Advances in Management Research · 2018 · 32 citations

Business, Management Information Systems, Marketing +17

The importance of value and context for mobile CRM services in banking

Preety Awasthi, Purnima S. Sangle · Business Process Management Journal · 2013 · 29 citations

Business, Management Information Systems, Marketing +17

Implementation and adoption of CRM and co-creation leveraging collaborative technologies

Neeraj Dubey, Preeti Sharma, Purnima S. Sangle · Journal of Indian Business Research · 2020 · 13 citations

Business, Information Technology, Management Information Systems +17

Contemporary challenges in CRM technology adoption: a multichannel view

Preety Awasthi, Neeraj Dubey, Purnima S. Sangle · International Journal of Electronic Customer Relationship Management · 2014 · 11 citations

Management, Management Information Systems, Marketing +15

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