Concepedia

Preety Awasthi

PA

Statistics

Publications

3

Citations

95

H-Index

3

Active since

2011

Affiliations

Indian Institute of Management Mumbai(Current)

Preety Awasthi is an author at Indian Institute of Management Mumbai specializing in management information systems, marketing, and business.

Publications per year

2011–2014

3

Publications

3

Consumer's expectations from mobile CRM services: a banking context

Purnima S. Sangle, Preety Awasthi · Business Process Management Journal · 2011 · 55 citations

, , +17

The importance of value and context for mobile CRM services in banking

Preety Awasthi, Purnima S. Sangle · Business Process Management Journal · 2013 · 29 citations

, , +17

Contemporary challenges in CRM technology adoption: a multichannel view

Preety Awasthi, Neeraj Dubey, Purnima S. Sangle · International Journal of Electronic Customer Relationship Management · 2014 · 11 citations

, , +15

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