Concepedia
Statistics
Publications
19
Citations
412
H-Index
14
Active since
1972
Affiliations
University of California, Davis(Current)
Michigan State University
University of Minnesota
North Dakota State University
Iowa State University
Margaret Rucker is an author at University of California, Davis specializing in marketing, social sciences, and psychology.
Top concepts
MarketingSocial SciencesFashionManagementPsychologyConsumer ResearchBehavioral ScienceBody ImageArtsEngineering
Publications per year
1972–2005
The relationship of psychological and situational variables to usage of a second-order marketing system
Lynn O’Reilly, Margaret Rucker, Rhonda Hughes et al. · Journal of the Academy of Marketing Science · 1984 · 66 citations
Customer Satisfaction, Situational Variables, Behavioral Decision Making +11
A Comparison of Variable Configurations Across Scale Lengths: An Empirical Study'
Howard G. Schutz, Margaret Rucker · Educational and Psychological Measurement · 1975 · 49 citations
Engineering, Measurement, Education +21
THE EFFECT OF CLOTHING VARIATION ON FIRST IMPRESSIONS OF FEMALE JOB APPLICANTS: WHAT TO WEAR WHEN
Margaret Rucker, David J. Taber, Albert A. Harrison · Social Behavior and Personality An International Journal · 1981 · 32 citations · Full text
Gendered Perception, Layered Look, Gender Disparity +16
Apparel acquisition via single vs. multiple channels: College students’ perspectives in the US and China
Yifan Lu, Margaret Rucker · Journal of Retailing and Consumer Services · 2005 · 25 citations
Consumer Culture, Multiple Channels, College Students +7
Fat, full, and happy: Effects of food deprivation, external cues, and obesity on preference ratings, consumption, and buying intentions.
Gail Tom, Margaret Rucker · Journal of Personality and Social Psychology · 1975 · 25 citations
Food Choice, Obesity, External Cues +14
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