Lynn O’Reilly

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Active since

1984

Affiliations

University of California, Davis(Current)

Lynn O’Reilly is an author at University of California, Davis specializing in consumer research, behavioral decision making, and interactive marketing.

Top concepts

MarketingManagementPsychologySocial SciencesConsumer ResearchMarketing ManagementCustomer SatisfactionInteractive MarketingMarketing CommunicationBehavioral Decision Making

Publications per year

1984–1984

Publications

The relationship of psychological and situational variables to usage of a second-order marketing system

Lynn O’Reilly, Margaret Rucker, Rhonda Hughes et al. · Journal of the Academy of Marketing Science · 1984 · 66 citations

Customer Satisfaction, Situational Variables, Behavioral Decision Making +11

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