Concepedia

Marie-Odile Richard

MR

3

Publications

155

Citations

3

H-Index

2007

Active since

Affiliations

Concordia University(Current)

Marie-Odile Richard is an author at Concordia University specializing in interactive marketing, human communication, and communication.

Top concepts

Publications per year

2007–2013

3

Publications

3

The influence of culture, emotions, intangibility, and atmospheric cues on online behavior

Ebrahim Mazaheri, Marie-Odile Richard, Michel Laroche et al. · Journal of Business Research · 2013 · 113 citations

, , +15

Effects of Multi-Channel Marketing on Consumers’ Online Search Behavior

Michel Laroche, Isar Kiani, Nectarios Economakis et al. · Journal of Advertising Research · 2013 · 31 citations

SELECTIVE VERSUS COMPREHENSIVE PROCESSORS: GENDER DIFFERENCES IN WEB CONSUMER BEHAVIOR

Marie-Odile Richard, C J Chebat · ACR North American Advances · 2007 · 11 citations

, , +10

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