Concepedia

Isar Kiani

IK

3

Publications

100

Citations

3

H-Index

2013

Active since

Affiliations

Concordia University(Current)

Isar Kiani is an author at Concordia University specializing in marketing, social media platforms, and media effects.

ORCID

Top concepts

Publications per year

2013–2019

3

Publications

3

Development of market Mavenism traits: Antecedents and moderating effects of culture, gender, and personal beliefs

Isar Kiani, Michel Laroche, Michèle Paulin · Journal of Business Research · 2015 · 42 citations

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Effects of Multi-Channel Marketing on Consumers’ Online Search Behavior

Michel Laroche, Isar Kiani, Nectarios Economakis et al. · Journal of Advertising Research · 2013 · 31 citations

From desire to help to taking action: Effects of personal traits and social media on market mavens’ diffusion of information

Isar Kiani, Michel Laroche · Psychology and Marketing · 2019 · 27 citations

, , +24

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