Concepedia

Li Zuo

LZ

Statistics

Publications

3

Citations

111

H-Index

3

Active since

2019

Affiliations

Beijing Jiaotong University(Current)

Hunan University

Li Zuo is an author at Beijing Jiaotong University specializing in business, management, and strategy.

ORCID

Top concepts

Publications per year

2019–2024

3

Publications

3

Organizational learning and technological innovation: the distinct dimensions of novelty and meaningfulness that impact firm performance

Li Zuo, Gregory J. Fisher, Zhi Yang · Journal of the Academy of Marketing Science · 2019 · 72 citations

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Mobile searching versus online searching: differential effects of paid search keywords on direct and indirect sales

Feng Wang, Li Zuo, Zhi Yang et al. · Journal of the Academy of Marketing Science · 2019 · 27 citations

, , +12

The Nexus of Influencers and Purchase Intention: Does Consumer Brand Co-Creation Behavior Matter?

Jerum William Kilumile, Li Zuo · Journal of theoretical and applied electronic commerce research · 2024 · 12 citations · Full text

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