Concepedia

Heng-Chiang Huang

HH

5

Publications

194

Citations

5

H-Index

2013

Active since

Affiliations

National Taiwan University(Current)

National Taiwan Normal University

Chihlee Institute of Technology

National Taipei University of Business

Heng-Chiang Huang is an author at National Taiwan University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessSocial InfluenceConsumer BehaviorArtsSocial MediaBrand StrategyMedia Marketing

Publications per year

2013–2020

5

Publications

5

Relational bonds, customer engagement, and service quality

Chia-Wen Chang, Heng-Chiang Huang, Shih-Ju Wang et al. · Service Industries Journal · 2019 · 66 citations

Relationship Marketing, Customer Satisfaction, Service Quality +8

Brand community identification matters: a dual value-creation routes framework

Chia-Wen Chang, Chih-Huei Ko, Heng-Chiang Huang et al. · Journal of Product & Brand Management · 2019 · 41 citations

Brand Strategy, Consumer Research, Social Influence +16

Basing bloggers' power on readers' satisfaction and loyalty

Chiu-Ping Hsu, Heng-Chiang Huang, Chih-Huei Ko et al. · Online Information Review · 2013 · 34 citations

Customer Satisfaction, Consumer Research, Social Influence +19

They support, so we talk: the effects of other users on self-disclosure on social networking sites

Cheng‐Yu Lin, En-Yi Chou, Heng-Chiang Huang · Information Technology and People · 2020 · 34 citations

Social Psychology, Social Influence, Communication +18

“Buy, buy most Americans buy”: country of reference (COR) effects and consumer purchasing decisions

Ting-Ting Chen, Shih-Ju Wang, Heng-Chiang Huang · International Marketing Review · 2020 · 19 citations

Consumer Economics, Consumer Uncertainty, International Marketing +26

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