Concepedia

Chih-Huei Ko

CK

2

Publications

75

Citations

2

H-Index

2013

Active since

Affiliations

Chihlee Institute of Technology(Current)

National Taiwan University

National Taiwan Normal University

Chih-Huei Ko is an author at Chihlee Institute of Technology specializing in marketing insights, consumer behavior, and management.

Top concepts

MarketingManagementMedia MarketingSocial InfluenceConsumer BehaviorConsumer ResearchMarketing InsightsArtsBrandingBusiness

Publications per year

2013–2019

2

Publications

2

Brand community identification matters: a dual value-creation routes framework

Chia-Wen Chang, Chih-Huei Ko, Heng-Chiang Huang et al. · Journal of Product & Brand Management · 2019 · 41 citations

Brand Strategy, Consumer Research, Social Influence +16

Basing bloggers' power on readers' satisfaction and loyalty

Chiu-Ping Hsu, Heng-Chiang Huang, Chih-Huei Ko et al. · Online Information Review · 2013 · 34 citations

Customer Satisfaction, Consumer Research, Social Influence +19

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