Concepedia

Noradzhar Baba

NB

Statistics

Publications

3

Citations

56

H-Index

3

Active since

2018

Affiliations

Universiti Teknologi MARA(Current)

Noradzhar Baba is an author at Universiti Teknologi MARA specializing in customer satisfaction, consumer research, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionFood PolicyFood MarketingUser ExperienceConsumer BehaviorDigital Marketing

Publications per year

2018–2023

3

Publications

3

Investigating customer acceptance, usage, trust, and perceived safety risk of self-ordering kiosk technology in Malaysian quick-service restaurants during COVID-19 pandemic

Noradzhar Baba, Mohd Hafiz Hanafiah‬, Aslinda Mohd Shahril et al. · Journal of Hospitality and Tourism Technology · 2023 · 27 citations

Customer Satisfaction, Consumer Uncertainty, Effort Expectancy +20

Motivational Factors for Halal Certification Adoption among Small and Micro Enterprises in Malaysia

Nur Shuhada Abdul Basir, Chemah Tamby Chik, Sabaianah Bachok et al. · 2018 · 19 citations

Customer Satisfaction, Halal Certification Adoption, Food Marketing +14

Self-ordering kiosk usage and post-purchase behaviour in quick service restaurant.

Noradzhar Baba, Aslinda Mohd Shahril, Mohd Hafiz Hanafiah‬ · Journal of Tourism & Hospitality · 2020 · 10 citations

Rows per page

1–3 of 3