Concepedia

Kokho Sit

KS

Statistics

Publications

3

Citations

36

H-Index

3

Active since

2021

Affiliations

University of Portsmouth(Current)

Kokho Sit is an author at University of Portsmouth specializing in consumer research, consumer behavior, and management.

ORCID

Top concepts

Publications per year

2021–2023

3

Publications

3

Profiling shoppers’ coping behaviours during a pandemic crisis: A regulatory focus perspective

Kokho Sit, Erica Ballantyne, Jonathan Gorst · Journal of Retailing and Consumer Services · 2021 · 15 citations

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Perceived authenticity of online-only brands (OOBs): a quali-quantitative study with online consumers

Kokho Sit, Giovanni Pino, Marco Pichierri · International Journal of Retail & Distribution Management · 2021 · 11 citations · Full text

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Customer definitions of moral value for retail brands: A qualitative understanding

Yunyi Wei, Kokho Sit, Yüksel Ekinci · Journal of Retailing and Consumer Services · 2023 · 10 citations · Full text

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